Search Engine Optimization (SEO)

What is SEO?

Search Engine Optimization (SEO) plays a critical role in restaurant marketing. It describes the process of ranking results on Search Engine Results Pages (SERPs). Search engines employ algorithms to determine the most relevant and useful results, which are then prioritized at the top of SERPs. This algorithm is consistently changing and being updated and as such no single SEO strategy will be perfect or last indefinitely. This is why is is important to analyse the results frequently and update or tweak the strategy to try and achieve the best results.

How does it benefit you?

Less than 1% of all users on Google click on the second page of results when searching. Ranking on the first page can be a significant boost for any business, but securing a high position is even more advantageous. Our objective is to enhance your search ranking, ensuring that your business appears among the top results when someone conducts a “near me” search.

Google Business profiles are highly visible online profiles for businesses. They appear first in search results and nearby business listings, displaying essential information like address, hours, contact details, images, menus, and reviews. Optimizing your Google Business page is crucial for local SEO, driving website visits, and increasing foot traffic.

How does it work?

Research & Planning

– Current SEO Analysis
– Competitor Analysis
– Develop Keywords

Implementation

– Update Media Content
– Complete Sitemapping
– Optimise Google Business

Improvements

– 30 Day Impact Analysis
– Improve Keywords
– Other Recommendations

Research & Planning

– Current SEO Analysis
– Competitor Analysis
– Develop Keywords

Implementation

– Update Media Content
– Complete Sitemapping
– Optimise Google Business

Improvements

– 30 Day Impact Analysis
– Improve Keywords
– Other Recommendations

Voice Search Optimization

Voice Search optimization (VSO) differs from SEO in that it is focused on voice queries made on mobile devices. It differs from SEO by targeting conversational language patterns to mimic the exact phrases being searched. VSO is crucial for local businesses as it directly taps into the local customer bases. The most important factors in VSO are keywords and phrases, website optimization, your Google Business, and properly geotagging your business.

How does it work?

Research & Planning

– Competitor Research
– Develop Keywords and Phrases
– Analyse Customer Bases

Implementation

– Refine Website
– GeoTag Business
– Optimise Google Business

Improvements

– 30 Day Impact Analysis
– Improve Keywords
– Other Recommendations

Research & Planning

– Competitor Research
– Develop Keywords and Phrases
– Analyse Customer Bases

Implementation

– Refine Website
– GeoTag Business
– Optimise Google Business

Improvements

– 30 Day Impact Analysis
– Improve Keywords
– Other Recommendations

Start developing an effective strategy today

Impactful results arent evidenced overnight. Let us help you develop a winning strategy now so you can reap the benefits sooner rather than later. Competition never slows down, especially in the restaurant industry.

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